Thursday, January 13, 2005

Apple's announcement...

will sell a ton of Mac Minis in two years. When people realize they can't run the latest and greatest, they will have to buy a new machine to keep up with the Joneses.

Given the creeping resource requirements of Longhorn, you'll need something relatively powerful to run it. Powerful usually means big and loud. The mini suports quartz extreme with it's 32MB Radeon, but $500.00 mass-manufactured PCs definitely don't, Buy a new PC today, and when Longhorn finally ships, you get to spend money and time upgrading your curent piece of shit - or you can just buy a new machine.

Now remember, these people already have monitors, keyboards, and mice. The mini comes with none of these. Just replace your old, decrepit PC with a Mac mini.

Apple is introducing this new idea and expression of the home computer now, because it gives them time to gradually inform the market, generate buzz, and work up to a similar condition to what we see with the iPod today.

They will learn from this first, good product, and make something even better. The iMac was the first example of this thinking; iPod was the most successful. Start with only the best ideas and build upon them. Kill the bad ideas quickly. Drop the size, drop the cost. Apple is innovating at hyperspeed, catching up for years lost wandering in the wilderness.

If you're going to spend $500.00 on a new machine so you can run a new OS, what's to keep you from geting one of these Mac Mini things anyway? Especially when you can just hook it to the TV, put it in Simple Finder, and give one to granny for e-mailing pictures of her fancy dog to her friends with fancy dogs?

Labels: